Samsung in conjunction with Tuks FM hosted a campus product activation at the University of Pretoria Hatfield campus from 12 to 15 March 2013.
The activation, with a supporting Tuks FM on-air campaign, provided students with the opportunity to interact with the brand and their products at the Samsung Galaxy Studio stand.
“A lot of foot traffic and a jam-packed Galaxy Studio stand left the Samsung exhibitors smiling,” says Ryan Brunyee, Senior Sales Executive of Tuks FM. “It is definitely more beneficial when we drive a strong message on-air to get UP students down to the stand to share the real Samsung experience, they also had an opportunity to win some awesome prizes, which is always a great incentive to interact at the stand,” he adds.
Students visited the stand, where they could chat to Samsung exhibitors about the brand and view the latest gadgets. Students also had their picture taken with a Samsung Galaxy Camera which was placed on a free badge adding a fun aspect to the experience. Other freebies included caps and steel flasks. A sketch artist and magician also made an appearance which kept the stand buzzing.
“The stand looks really cool and I enjoyed chatting to the guys about their latest products and gadgets,” Law student, Nonto Ntombela explains. “I already have a Galaxy S3 but I enjoyed checking out the new Galaxy Note. Obviously we also enjoyed taking photos and receiving freebies,” she smiles.