Advertise on Tuks FM and reach a vibrant youthful audience
Tuks FM offers businesses and brands a unique opportunity to engage with the youth market in Gauteng and beyond through a variety of advertising platforms. As a leading student radio station and multimedia platform at the University of Pretoria, Tuks FM reaches a dynamic, diverse, and highly engaged audience of students, young professionals, and youth culture enthusiasts.
Quick Facts
- Multi-award-winning campus radio station, consistently recognized at the SA Radio Awards for excellence in programming, content, and innovation.
- Broadcasting since 1981, Tuks FM is one of South Africa’s most established and trusted campus radio stations.
- Based at the University of Pretoria (UP), with direct access to a student population of over 60,000 across multiple campuses.
- Reach extends beyond students to young professionals across Gauteng, making Tuks FM a powerful youth marketing channel.
- Broadcast frequency: 107.2 FM in Pretoria + online streaming nationwide, accessible on desktop and mobile.
- Fast and simple to book: campaigns can go live quickly once creative is approve
We offer numerous ways to connect
with our audience, including:
On-Air Advertising:
Reach our listeners directly with commercial spots during our wide range of shows, including prime time and specialty programs.
Outside Broadcasts:
Take your brand directly to the heart of the action with live outside broadcasts from key locations around Pretoria and the University of Pretoria campuses.
On-Air Competitions:
Boost engagement and visibility by partnering with us for exciting on-air competitions, where listeners can win prizes and interact with your brand.
Show Sponsorships:
Align your brand with the station’s popular shows by sponsoring one of our high-impact programs, tailored to target specific audiences.
Digital Screen Advertising:
Advertise on digital screens in the University’s residences, ensuring your brand reaches students in key campus locations throughout their daily routines.
Campus Activations:
Connect with students directly through interactive campus activations at University of Pretoria campuses, providing a hands-on way to engage with our audience.
Social Media Advertising:
Amplify your brand’s reach by advertising on Tuks FM’s social media platforms. With a combined following of over 297,000 followers across Instagram (14,000), X (173,000), TikTok (52,000), and Facebook (75,000), your brand can connect with thousands of young individuals in a space they frequent daily.
Tuks FM offers affordable advertising packages tailored to suit businesses of all sizes, making it easy for you to reach the next generation of consumers and influencers.
Who are our listeners?
The typical Tuks FM listener is a young, dynamic, and digitally-savvy individual, predominantly made up of students from the University of Pretoria, aged 18-25. Being tertiary education students, they are upwardly mobile, currently investing in their careers and positive about contributing to South Africa’s economy in adult life. They are future leaders.
Tuks FM listeners enjoy contemporary culture, constantly seeking fresh and relevant content, from the latest music to the newest trends in entertainment, news, and social issues. Our listeners are highly engaged with their surroundings, driven by their academic pursuits, social experiences, and involvement in the vibrant youth culture of Pretoria.
They tune into Tuks FM for a diverse range of shows that offer the latest in music, news, entertainment, and lifestyle conversations. Whether they’re studying, socializing, or unwinding after a busy day, Tuks FM is their go-to companion. They don’t just listen to the station; they also connect with us on social media and enjoy the digital environment.
Because Tuks FM is available via traditional FM radio signal (great for listening in cars, residences or at home, but also via our website, it’s easy for them to connect to their favourite station wherever they are.
By advertising with us, you can connect with an influential, trend-savvy audience at the forefront of South Africa’s youth culture.
Our clients include
Why Brands Choose Tuks FM
Trusted student voices:
Presenter credibility amplifies authenticity.
Multi-touchpoint frequency:
On-air + social + on-campus amplifies impact.
Quick turnarounds:
Go live fast once the creative is approved.
Campus-fit creative:
Authentic tone, competitions, QR-driven campaigns.
Budget smart:
Flexible options, with frequency and duration discounts available.
Proven track record:
Amongst many others: Netflix, Showmax, Bioplus, MTN, Lucky Bread, Krispy Kreme, and more.
Post-campaign highlights:
Simple, effective reporting to prove value.
Ask for the full rate card and current availability.
Contact one of our energetic sales team members
and let’s see how we can help your brand reach our audience
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